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By John Footen

Businesses around the globe are speedily adopting Service-Oriented structure (SOA), a layout method used to attach structures as providers, and company approach administration (BPM), the paintings of orchestrating those providers. Media firms from information firms to song and media obtain companies to motion picture studios are adapting to SOA-style architectures, yet have run into roadblocks special to the media and leisure undefined. those demanding situations comprise incorporating real-time info, relocating quite a lot of info at one time, non-linearity and suppleness for workflow, and particular metrics and information amassing. The Service-Oriented Media firm information the demanding situations and provides strategies for media know-how pros. by means of addressing either the IT and media features, it is helping members increase present firm applied sciences and operations.

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For example, if a producer were to shoot a documentary about tree frogs that would primarily be used for HDTV, shooting closer shots for SD and mobile might be taken into consideration. Some high-quality stills could be shot for the Internet, and clear sounds of the frog recorded for the radio program. The best place to pull all of this together is in pre-production. When preparing for a shoot, understanding all of the distribution platforms intended for the material at the end of the day will help keep an enterprise from having to send someone out to capture content for a new platform that could have been done the first time around.

Thus, there is an increasing focus on software-based integration. Many of the support applications that these rely on (such as databases) are running on enterprise scale server technology. Media enterprises can expect even more functionality to 1 BUSINESS AND TECHNOLOGY CHANGES DRIVING THE SERVICE-ORIENTED MEDIA ENTERPRISE 25 move from the desktop to servers as media applications continue to follow the IT trend. This means that now, more media than ever is moving on IP-based, standard IT networks.

Because the system knew which editing stations were available for a given project, it could provide the user with a drop-down menu of editing workstations that was up-to-date and unique for every project. In addition, by integrating with the scheduling system, the project management system could present a list of people that producers could choose from to allocate responsibility. By implementing this system, the studio not only reduced the amount of up-front time required to organize production, but also increased the use of their project management system significantly.

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