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By Anne Persson, Janis Stirna

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In section 4 we make some concluding remarks and discuss issues for future work. 2 The Cases There is no single case. We are now sharing our experiences from four selected cases. It is the sum of experiences from four different assignments that is evolving this way of performing modeling. The motivations for the different cases are specific, not the same, yet leading to the same need for analysis, of the “product model logic”. The cases that we summarize in our meta-case are from three different branches of business: − − − − Case 1 - A large manufacturer within telecom Case 2 - A portal business start-up during the dot-com era Case 3 - A large manufacturer of vehicles (corporate core) Case 4 – A large manufacturer of vehicles (service market’s view of corporate core) They all aim to run a profitable business, offering something that attracts the chosen marketplace, while producing and delivering it with a fair margin.

Cross-Media Service Delivery, pp. 37–48. Kluwer Academic Publisher, Dordrecht (2003) 6. : Information Overload in Industrial Enterprises - Results of an Empirical Investigation. In: Proceedings ECIME 2008, London, UK (2008) 7. : Context as a Key Concept in Information Demand Analysis. In: Proceedings of the Doctoral Consortium associated with the 5th Intl. and Interdisciplinary Conference on Modelling and Using Context (Context 2005), Paris, France, pp. 63–73 (2005) 8. : Information Demand and Use: Improving Information Flow within Smallscale Business Contexts.

Assess the organisational context understanding the organisation’s power and decision-making structure is essential Organisational culture has significant impact Interviews with stakeholders before starting the project may reveal hidden agendas 2. Assess the problem at hand Interview key decision maker or conduct participative EM sessions for understanding the actual problem Understand the complexity of the project (fairly simple, complex or wicked 3. Assign roles in the modelling process Modelling facilitator Tool operator Modelling participant / domain expert 4.

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