Jacques Morisset's The effectiveness of promotion agencies at attracting PDF

By Jacques Morisset

Funding promoting organizations (IPAs) exist in just about all international locations all over the world, yet there was no worldwide try and ascertain whether or not they were capable of considerably impression the investor's determination to find in a single kingdom instead of one other. The Effectiveness of merchandising firms at Attracting overseas Direct funding is the 1st empirical examine of the effectiveness of those enterprises in attracting international direct funding (FDI). This learn reveals that merchandising is unambiguously linked to larger FDI flows. The effectiveness of advertising, notwithstanding, depends upon: the standard of the funding weather, marketplace measurement; the extent of improvement of the rustic; the IPA's price range and kind of actions it contains out; conversation with the top point of policymakers and aid from the non-public area. a tremendous source, The Effectiveness of merchandising businesses at Attracting international Direct funding presents many classes approximately how one can perform potent funding promoting.

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T The Role of the Country’s Environment One might expect that investment promotion is more effective in a good rather than a poor policy environment. It is easier to convince potential investors to come to an attractive country. The agency has to convey the right information to potential investors and thus acts as a facilitator or intermediary in this process. However, in such a context, it could be argued that the agency is redundant. Most investors are well aware of opportunities in 24 The Business Environment Matters / 25 their field or industries, and they do not really need to contact (or be contacted by) an IPA.

5 Key Internal Characteristics of Investment Promotion Agencies and Their Roles he conceptual framework developed by Wells and Wint (1990, revised 2001) suggests that an IPA’s effectiveness is influenced by its institutional structure and reporting mechanisms. Our empirical findings suggest that structure matters. The most efficient agencies share a high political visibility and relatively strong private sector participation. These influences are generally magnified through the existence of a board of directors, which includes representatives from the private sector and is chaired by the country’s prime minister or president.

The first diagram shows that an increase in IPA budget is positively associated with FDI flows. Furthermore, this effect is magnified in a good rather than a poor investment climate. Similar large differences in the impact of the promotion effort are also depicted as a function of the level of the development of the country where the IPA is located. The above results confirm that it is easier to promote a good rather than a bad product. Investment promotion appears to be most useful in a country with an attractive business environment.

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