By Simon Down
Simon Down’s well timed ethnographic research takes a philosophically reflective and empirically specified examine the way enterprising humans use narrative assets to build their identification as marketers. The booklet attracts on a variety of highbrow assets, from naturalistic philosophy and social-psychology to sociology and organizational thought. Written in a robust narrative sort, the booklet succeeds in making the usually advanced and inaccessible theories on self-identity effortless to appreciate and convincing relating to different notions of person organization. Social points of self-identity are tested and elaborated on through the improvement of recommendations resembling clich?s, generations, area and relationships. those techniques are, in flip, drawn from the narrative, temporal, spatial and relational frameworks during which contributors exhibit self-identity. Neither super-heroes nor villains, the case-study marketers in Narratives of firm turn out to be common those that search to make feel of the realm via their enterprising job. offering a miles wanted and complex empirical benchmark in a number debates present in company and association reports, this hugely available publication is a ‘must-read’ for someone attracted to the intersection of self-identity and the nature of the entrepreneur.
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Additional resources for Narratives of Enterprise: Crafting Entrepreneurial Self-Identity in a Small Firm
What they try to avoid however is the reification of agency and structure into separate essential categories;11 they emphasise the relational and discursive production and reproduction of systems of interaction. Post-structural analyses have also been a fundamental part of these attempts to collapse the categorical distinctions between self and society, agency and 26 Narratives of enterprise structure. Michel Foucault and followers have developed a distinctive approach with a particular vocabulary.
John continued to work at EuroPort UK, but their connections remained strong. They would talk on the phone and see each other occasionally; neither were strangers to the self-affirming tedium of business class. Both felt their entrepreneurial venture was still alive, lying dormant. Paul explained that after he left for Thailand ‘John and I remained friends. ’ John also visited Paul in Asia from time to time on business, and he said that Paul was now on his own. I was on my own. We still needed ideas.
Is there simply language? Much in social science and organisational theory in the last twenty years or so have been attempts to negotiate a way out of this problem. Among the more recent attempts to resolve it in organisation studies is an emerging approach called discursive pragmatism (the term is Alvesson and Kärreman’s 2000). Their thinking is derived from the pragmatism of Richard Rorty who argues that only language can be true or false and that objects have no meaning except through our descriptions.