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For example, local communities are likely to be more concerned about the site-specific emissions of a company’s neighbouring facilities than its overall global environmental performance. 9 Eco-labels Another approach to environmental communication is to label products with their environmental attributes, thus giving information directly to consumers. 10 Moreover, eco-labelling may encourage continuous improvement, including research and development. As all public information tools, eco-labelling programmes must be credible.
The standard is based on a commitment “to the practice of ‘inclusivity’ by which is meant an organisation’s commitment to (i) identify and understand its social, environmental and economic performance and impact, and the associated views of its stakeholders; (ii) consider and coherently respond (whether negatively or positively) to the aspirations and needs of its stakeholders in its policies and practices; and (iii) provide an account to its stakeholders for its decision actions and impacts” (AccountAbility, 2003).
Once the benefits have been demonstrated, the company can move on to more comprehensive projects, perhaps setting up an EMA database in parallel with the existing management accounting and information systems, or integrating EMA information into existing systems. The approach chosen will depend on the organisation’s existing accounting, information and management systems, all of which should be used to support EMA and, in turn, may be improved by EMA (UNDSD, 2003b). The uptake of EMA by companies is on the rise, especially by large MNEs seeking to gain greater efficiencies in supply chain management.