Read e-book online Encyclopedia of Business and Finance, Volume 1 PDF

By Burton S. Kaliski

Designed for the nonspecialist, the
Encyclopedia of commercial and Finance has
been thoroughly reviewed, revised and
expanded during this moment variation from
Macmillan Reference USA™, an imprint
of Gale, a part of Cengage studying. All
libraries – public, educational and special
corporate holdings – will make the most of the
Encyclopedia’s complete coverage
of issues from today’s dynamic business
The first version warranted this review
from selection; “The entries are well
written, informative, and supply cogent
introductions to complicated company topics
without being over simplistic.” Now,
the moment version can provide information
relevant to the ever-changing fields of
business and finance within the parts of:
■ Accounting
■ Economics
■ Finance
■ info Systems
■ Management
■ Marketing
Presented in volumes, the
Encyclopedia features:
■ nearly 280 thoroughly revised
essays and 30 new essays; alphabetically
arranged in a hugely readable format
■ variety of pictures, tables and
graphs to aid the text
■ “Further Readings” information,
directing readers to resources for
continued study

The Encyclopedia provides in-depth essays
on new parts of shock for today’s
business world.
Additional new essays cover:
■ e-marketing
■ identification Theft
■ Forensic Accounting
■ eco-friendly Marketing
Essays brought within the first version, have
been up to date to mirror the industry’s
current situation. for example, what
are the results of the Sarbanes-
Oxley Act and concentrate on moral practices
on today’s concerns? One want basically glance to
the media for his or her relevance because the trials
of former executives from the hot York
Stock alternate, Enron company, Kmart
Corporation and Tyco overseas Ltd.
make headlines on a customary basis.
■ highschool and faculty scholars will
consult the Encyclopedia for aid in
preparing a reports
■ the instructor will find supplementary
data at the background of pcs and
■ The company specialist will locate a
summary of antitrust legislation and more
■ normal readers will entry the complete range
of subject matters as acceptable to their specific
need or question

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Extra info for Encyclopedia of Business and Finance, Volume 1

Sample text

Direct-Mail Advertising Catalogues, flyers, letters, and postcards are just a few of the direct-mail advertising options. Direct-mail advertising has several advantages, including detail of information, personalization, selectivity, and speed. ’’ Informational Advertising In informational advertising, which is used when a new product is first being introduced, the emphasis is on promoting the product name, benefits, and possible uses. Car manufacturers used this strategy when sport utility vehicles (SUVs) were first introduced.

An overall value-chain analysis would examine all the activities and associated processes in an at- 17 ACTIVITY-BASED MANAGEMENT tempt to provide greater value at the same cost, the same value at less cost, or both. such as cause-and-effect diagrams, cost simulations, and Pareto analysis. ACTIVITY-BASED COSTING Traditional cost assignment systems typically would assign directly to the cost objects the costs of those resource consumptions that can be economically traced directly to units of output requiring the resources.

Ayer Agency, established in 1877 (Gilson, 1980). Prior to this time, advertising agents were space brokers—agents who solicited ads from businesses and then sold them to newspapers that had difficulty getting out-of-town advertising (Gilson, 1980; Russell and Lane, 1998). 24 EVOLUTION OF THE ADVERTISING AGENCY FROM THE 1870s TO THE EARLY 1900s During the late nineteenth century, most advertising appeared in newspapers, on posters, and in handbills (Wells et al. 2000). Because it was difficult to reproduce illustrations, most of these ads were simple text-based items.

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